More than 2 million California homes face extreme wildfire hazards, according to new research by the insurance industry. 
   
Analysis by the Insurance Information Network of California and Verisk Insurance Solutions -- Underwriting, a unit of Verisk Analytics, (Nasdaq: VRSK), reveals that the majority of high-risk homes are located in Southern California. However, rural Northern California counties are not exempt, as many of these regions have the highest percentage of homes exposed to extreme fire dangers.

Since 1996, the Insurance Information Network of California® has sponsored Battle of the Bartenders® non-alcoholic drink events across California in an effort to promote responsible drinking and safe driving.

Southern California schools, businesses, government agencies and emergency responders rode the waves of the largest earthquake simulation ever conducted. 

The Great Southern California ShakeOut simulated a magnitude 7.8 earthquake prompting residents all across the southland to "Drop, Cover and Hold On" for safety.

In February 2006, the Insurance Information Network of California and Fireman's Fund Insurance Company commissioned a statewide poll to determine Californians' attitudes toward disaster preparedness.  The study was conducted to recognize the 100th anniversary of the San Francisco earthquake and fire which nearly leveled the city.

The result?  Californians believe that their state is prone to disasters, but see little motivation to prepare for nature's crushing blows.

California’s cultural melting pot challenges professional marketers and communicators to tailor their efforts to communities that are constantly evolving. To address the many challenges of reaching these emerging markets, the Insurance Information Network of California will host a one-day business conference for the insurance industry.