Bartenders Battle To Raise DUI Awareness
http://www.iinc.org/articles/429/1/Bartenders-Battle-To-Raise-DUI-Awareness/Page1.html
Published on 12/15/2011
Battling bartenders will descend on a downtown Los Angeles hot spot today to promote responsible holiday hospitality by competing to create the best alcohol-free mocktail.
Hosted by the Insurance Information Network of California and L.A. LIVE, the Battle of the Bartenders® will team up the California Highway Patrol , the Los Angeles Police Department and bartenders from L.A. LIVE restaurants and bars to demonstrate how party hosts can serve quality non-alcoholic drinks to help keep their guests safe on the ride home.
IINC, L.A. Live and Law Enforcement Toast Holiday Designated Drivers
Related Articles
The Cost of a DUI
Battle of the Bartenders® (podcast)
Battling bartenders will descend on a downtown Los Angeles hot spot today to promote responsible holiday hospitality by competing to create the best alcohol-free mocktail.
Hosted by the Insurance Information Network of California and L.A. LIVE, the Battle of the Bartenders® will team up the California Highway Patrol , the Los Angeles Police Department and bartenders from L.A. LIVE restaurants and bars to demonstrate how party hosts can serve quality non-alcoholic drinks to help keep their guests safe on the ride home.
The event pits bartenders against each other to develop the best original non-alcoholic drink. Beverages are judged on presentation, creativity, taste and simplicity. The contest will kick off at 4:00 p.m. today at the ESPN Zone L.A. LIVE. KYSR 98.7’s Darren Rose will broadcast live from the event and interview bartenders as they compete.
Representatives from law enforcement, the insurance industry and sports will judge the drinks. Recipes will be available following the event at www.battleofthebartenders.org.
Alcohol-related crashes resulted in 1,263 deaths and 26,058 injuries in California in 2009, according to the CHP. In Los Angeles County alone, 220 lives were lost and 6,972 people injured in alcohol-related collisions.
“The Battle of the Bartenders® is more than competition. It’s a reminder to holiday hosts that by serving interesting non-alcoholic drinks, they make it easier for their driving guests to say no to alcohol,” said IINC Executive Director Candysse Miller.
“For designated drivers, the holiday parties don’t have to start and end with club soda,” said Michael Roth, AEG’s Vice President of Communications. “These non-alcoholic drinks will put the fun back in the festivities for those responsible for driving their friends home.”
Battle of the Bartenders® is a registered trademark of IINC, a non-profit and non-lobbying trade association dedicated to helping the public understand insurance and manage risk. For more information, please visit www.iinc.org. You can also follow IINC on Twitter at twitter.com/iinc and on Facebook at facebook.com/iinc.org.
L.A. LIVE, considered to be the nation’s most active ‘live content and event campus,’ is rapidly becoming the most in-demand and busiest hospitality location in the region featuring 260,480 square feet of conference center and ballroom facilities, world-class restaurants including the ESPN Zone, Farm of Beverly Hills, Flemings Steak House and Wine Bar, Katsuya, Lawry’s Carvery, New Zealand Natural Ice Cream, Rock ‘N Fish, Rosa Mexicano, Starbucks, Trader Vic’s, Yard House, Wolfgang Puck Bar and Grill and others, a 100,000 square foot special events deck, the famous Lucky Strike Lanes and Lounge, the celebrity-owned Conga Room, a one-of-a-kind GRAMMY Museum, saluting the history of music and the genre’s best know awards show all centered around Nokia Plaza L.A. LIVE, a 40,000-square foot outdoor event space.
ADDITIONAL RESOURCES
L.A. LIVE
California Highway Patrol
Los Angeles Police Department
Battling bartenders will descend on a downtown Los Angeles hot spot today to promote responsible holiday hospitality by competing to create the best alcohol-free mocktail.Hosted by the Insurance Information Network of California and L.A. LIVE, the Battle of the Bartenders® will team up the California Highway Patrol , the Los Angeles Police Department and bartenders from L.A. LIVE restaurants and bars to demonstrate how party hosts can serve quality non-alcoholic drinks to help keep their guests safe on the ride home.
Bartenders Battle To Raise DUI Awareness
IINC, L.A. Live and Law Enforcement Toast Holiday Designated DriversRelated Articles
The Cost of a DUI
Battle of the Bartenders® (podcast)
Battling bartenders will descend on a downtown Los Angeles hot spot today to promote responsible holiday hospitality by competing to create the best alcohol-free mocktail.
Hosted by the Insurance Information Network of California and L.A. LIVE, the Battle of the Bartenders® will team up the California Highway Patrol , the Los Angeles Police Department and bartenders from L.A. LIVE restaurants and bars to demonstrate how party hosts can serve quality non-alcoholic drinks to help keep their guests safe on the ride home.
The event pits bartenders against each other to develop the best original non-alcoholic drink. Beverages are judged on presentation, creativity, taste and simplicity. The contest will kick off at 4:00 p.m. today at the ESPN Zone L.A. LIVE. KYSR 98.7’s Darren Rose will broadcast live from the event and interview bartenders as they compete.
Representatives from law enforcement, the insurance industry and sports will judge the drinks. Recipes will be available following the event at www.battleofthebartenders.org.
Alcohol-related crashes resulted in 1,263 deaths and 26,058 injuries in California in 2009, according to the CHP. In Los Angeles County alone, 220 lives were lost and 6,972 people injured in alcohol-related collisions.
“The Battle of the Bartenders® is more than competition. It’s a reminder to holiday hosts that by serving interesting non-alcoholic drinks, they make it easier for their driving guests to say no to alcohol,” said IINC Executive Director Candysse Miller.
“For designated drivers, the holiday parties don’t have to start and end with club soda,” said Michael Roth, AEG’s Vice President of Communications. “These non-alcoholic drinks will put the fun back in the festivities for those responsible for driving their friends home.”
Battle of the Bartenders® is a registered trademark of IINC, a non-profit and non-lobbying trade association dedicated to helping the public understand insurance and manage risk. For more information, please visit www.iinc.org. You can also follow IINC on Twitter at twitter.com/iinc and on Facebook at facebook.com/iinc.org.
L.A. LIVE, considered to be the nation’s most active ‘live content and event campus,’ is rapidly becoming the most in-demand and busiest hospitality location in the region featuring 260,480 square feet of conference center and ballroom facilities, world-class restaurants including the ESPN Zone, Farm of Beverly Hills, Flemings Steak House and Wine Bar, Katsuya, Lawry’s Carvery, New Zealand Natural Ice Cream, Rock ‘N Fish, Rosa Mexicano, Starbucks, Trader Vic’s, Yard House, Wolfgang Puck Bar and Grill and others, a 100,000 square foot special events deck, the famous Lucky Strike Lanes and Lounge, the celebrity-owned Conga Room, a one-of-a-kind GRAMMY Museum, saluting the history of music and the genre’s best know awards show all centered around Nokia Plaza L.A. LIVE, a 40,000-square foot outdoor event space.
ADDITIONAL RESOURCES
L.A. LIVE
California Highway Patrol
Los Angeles Police Department