Insurance Industry, Universal CityWalk, Law Enforcement Raise a Glass to an Alcohol-Free Holiday
Bartenders will square off Tuesday to determine who can make the best alcohol-free “mocktail” and promote responsible hospitality during the holiday season.
The Insurance Information Network of California and Universal CityWalk will join with Recording Artists, Actors and Athletes Against Drunk Driving to demonstrate how party hosts can serve quality non-alcoholic drinks to help keep their guests safe on the ride home.
The Battle of the Bartenders® will pit up to 10 CityWalk restaurants and clubs against each other to develop the best original non-alcoholic drink. The beverages will be judged for taste, appearance, creativity and simplicity. The contest will kick off at 10:00 a.m. at CityWalk’s Café Tu Tu Tango.
Award-winning recipes from the event will be available starting Tuesday on IINC’s Web site at www.iinc.org.
The event is also supported by the Los Angeles Police Department, the Los Angeles County Sheriff’s Department and the California Highway Patrol.
Alcohol-related crashes resulted in 1,462 deaths and 31,538 injuries in California in 2004, according to the CHP. In Los Angeles County alone, 259 lives were claimed and 7,746 injured in alcohol-related collisions
“The Battle of the Bartenders® is more than competition. It’s a reminder to holiday hosts that by serving interesting non-alcoholic drinks, they make it easier for their driving guests to say no to alcohol,” said IINC Executive Director Candysse Miller.
IINC is a non-profit, non-lobbying insurance and safety education and communication association.(www.iinc.org.)
Universal Studios Hollywood(www.UniversalStudiosHollywood.com) is a unit of Universal Parks & Resorts, a division of Universal Studios, a part of NBC Universal. NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric, with 20% controlled by Vivendi Universal.
RADD: the Entertainment Industry’s Voice For Road Safety is an internationally recognized non-profit organization that empowers celebrities and media partners to create positive attitudes about road safety. Founded in 1986, RADD advocates the use of designated drivers, seatbelts and safe driving through control behind the wheel, making responsible behavior the norm. (www.radd.org)